Marketing Internship

What is the goal of your marketing internship? For that matter, what is the goal of marketing in general. I would argue that it is very, very simple – the goal of marketing is to help sales. Sales is the lifeblood of an organization, although I do admit that it gets a bad rap. Marketing exists to make sales easy. Why do we have commercials, to make the sales easy. For example, Lexus runs ads on TV so that the car salesmen on the lot has an easier time selling the new Lexus.

People hate sales for a number of reasons that I don’t want to get into right now. Being a sales person stinks these days because you automatically get looked down on. Marketing people need to understand that they exist for these people. So, they must listen to them. Why aren’t customers buying? Ask sales. Your sales team should be the catalyst for your marketing teams decisions on what to attack.

Let’s think about this in terms of your marketing internship. Your marketing internship exists to increase sales and thus generate revenue for the company. Marketing interns have the unique ability to impact the bottom line, immediately. If you help the sales team in your marketing internship, the company will not forget about you.

Do not forget this. The best thing to do during your marketing internship is to make sales easy. Period.
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For more internship advice, head over to internship interview, internship cover letter, and internship resume. Also, checkout advertising internships and investment banking internships.